Gucci is one of the world's leading luxury fashion brands, with a renowned reputation for creativity. Influential and innovative, Gucci has reinvented a modern approach to fashion. Gucci's eclectic, contemporary and romantic designs represent the pinnacle of Italian craftsmanship and are unsurpassed for their quality and attention to detail. Under the helm of new creative director Alessandro Michele since 2015, Gucci has enjoyed a worldwide renaissance to great acclaim since then and continues to redefine luxury. Michele is a creative force the likes of which perhaps hasn't been seen since the late Alexander McQueen.