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The Prada company was started in 1913 by Mario Prada and his brother Martino as a leathergoods shop – Fratelli Prada. Now specializing in ready-to-wear leather and fashion accessories, shoes, luggage, perfumes, watches, and run by Marios's granddaughter, Miuccia, it has become one of the top leading designer brands worldwide. Prada's sleek lines and craftsmanship exude an offhand aura of understated luxury that has become the Prada signature.  Miuccia Prada's creative talent and avant-garde approach has placed Prada at the top of the global fashion industry, while her ability to look at the world from an unconventional vantage point allowed her not only to anticipate, but quite often, to set new trends.

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